Akshaya Tritiya: “Luck and prosperity throughout the year”
by Dushiyanthini Kanagasabapathipillai
The most auspicious day in the Hindu Calendar, Akshaya Tritiya is considered the day, one invests in gold. And this investment is believed to increase many fold throughout the year. Akshaya means imperishable or eternal. Akshaya Tritiya falls on 30 th April 2006.
The jewellery showrooms in Colombo have already started to encourage their customers to visit the showroom on 30 th April 2006, and invest in gold. Gold is regarded as a symbol of wealth and prosperity.
There is a wide range of advertisements in the media, regarding Akshaya Tritiya. The jewelers keep their shops till twilight on this day to attract customers.
It is the Goddess Lakshmi’s bountiful gift
“The customers like to buy more gold, because it’s a life long investment” says the Propreitor of Lalitha Jewellery Kandasamy Sellakumar.
Dilan Sameera makes an “Attiyal”. He says that he can fininsh it in three days.
A “Pathakkam” is being made for a customer, who will collect it on 30th April 2006.
A new exciting collection of jewelleries have been introduced.
“The gold price has increased very rapidly. But I love gold jewellery, and I want to buy a chain this time for the Akshaya Tritiya” says Nilmini Katugambe, who is a regular customer of Lalitha Jewellery in Sea Street, Colombo 11.
A sovereign of gold is currently sold for Sri Lankan Rupees 16,400 (US $164)
Gold is being melted
[Scene at Sea Street, Colombo’s Jewellery district - More Pictures from Golden Times - Pictorial of 2005 Akshaya Tritiya]
Gold stands for goodness, purity, wealth and social standing in some cultures, there is an added aura of sanctity and divinity.
All its attributes are personified in the Goddess Lakshmi. Gold has very strong associations with good fortune and prosperity. In essence the idea behind the festival of “Akshaya Tritiyai”.
A check on the well being of each other, in Sea Street, Colombo, Sri Lanka.
Scene at Sea Street
Hindu Temple on Sea Street, Colombo, Sri Lanka. More Pictures from Golden Times - Pictorial of 2005 Akshaya Tritiya
Source: [HumanityAshore.org] - Contact:dushi.pillai@gmail.com
